Pricing framework for four brands
Price positioning for four brands, cost control and higher average order value through pricing across the product range.
Read the case studySelected work
Case studies by area
Each case study describes the business need, my contribution and the outcome. The portfolio includes work in companies and within the Data solution outsourced analytics team. A project may cover several areas of analytics.
My analytics projects
Projects shown: 17
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A new loyalty programme mechanism
A programme to encourage repeat purchases, increase order frequency among regular customers and reactivate inactive customer segments.
Read the case studyTransaction-level unit economics
Allocating outlet P&L expenses to individual transactions to assess sales channel profitability and inform budget decisions.
Read the case studyAutomating promotion approvals
Established a promotion approval and launch process, from a shared Google Sheets register to automation in an internal approval system.
Read the case studyImplementing BI reporting for commercial and marketing teams
End-to-end BI implementation: business analysis, data marts, reports for executives and managers, access configuration and ongoing support.
Read the case studyWorkforce efficiency analytics
A methodology for assessing labour requirements and calculating frontline staffing by hourly time slot, based on outlet workload and production capacity.
Read the case studyPersonalised incentive programme
Personalised tasks to grow partner traffic: setting targets and bonuses for each partner–product combination and allocating the budget across the full programme period.
Read the case studyB2C customer segmentation and lifecycle
Customer segmentation using RFM and LTV, communication design informed by the customer journey, and automated messaging following A/B tests and comparisons with control groups.
Read the case studyEnd-to-end marketing funnel for a CPA network
Connecting advertising costs and registration sources with partner onboarding, activation and actual profit for a CPA network.
Read the case studyMonitoring payout times and channels
BI reporting for finance: monitoring payout requests by processing time and channel, prioritising delays and supporting team KPI delivery in a B2B partner network.
Read the case studyPeople analytics for management decisions
Data collection and BI reporting for an employee retention programme: activity tracking, HR team KPIs, headcount and turnover measures, and workforce cost analysis.
Read the case studyChange monitoring and personalised alerts
Delivering meaningful exceptions to the people able to act on them.
Read the case studyA shared framework for business metrics and methodologies
Working with the analytics team to develop a metric tree and standardise calculation and data collection methods across the company.
Read the case studyTraining and sharing analytical knowledge
Expert participation in training and practical knowledge sharing.
Read the case studyInventory turnover and steel product sales
An inventory management methodology, replenishment monitoring and sales team analytics.
Read the case studyBI and analytics for a network of MRI centres
From 1C and CRM data to sales, room utilisation, customer journey and repeat-visit analytics.
Read the case studyP&L and commercial analytics for Wildberries and Ozon
Full cost structure, product profitability, inventory management and promotional effectiveness.
Read the case studyGet in touch
I’d be happy to discuss working together
We can discuss ongoing collaboration, a project or a specific analytical task. Contact me by email or WhatsApp.
I live in Tbilisi, Georgia.
I am available for remote collaboration only and am not open to relocation.
I work under employment contracts governed by the Russian Labour Code, civil-law services contracts (GPH), employment contracts governed by the Georgian Labour Code, or as an individual entrepreneur registered in Georgia.